A Small Business website design is made with the aim of driving customers to buy products through the site. This means the web design firm you select has to come up with a design that will not only attract qualified prospects, but appeal to them to make a purchase. The design must be aesthetically pleasing, functionally sound, and secure. Here are a few tips to achieve your goal of having an effective Small Business web design:

Having structured and defined navigational paths

It’s difficult to influence customers to buy without a proper outline to guide them into the buying process. A clear, clean, well-structured path will make it easy. Including a flowchart as part of the website development process, for instance, showcasing the different webpage elements along with path direction for each simplifies the things for the visitors. A small business web design with attention paid to such details can dramatically increase online sales.

Easily to find and prominent product category links

It’s good if you have the most popular product category links displayed right on the home page. The easier you make it on your potential customers to find what they’re looking for, and having fewer navigational steps to getting to where they want to go, will increase your online customer conversion rate. A good custom web design company understands this and knows how to use it to your advantage to convert sales. Compelling visuals can also dramatically increase product and service sales.

Accurate search results

Not having search buttons in your Small Business eCommerce website design could be a big mistake. Not just having them but them yielding the accurate results is also utmost importance. A query or search result should ideally yield the desired product, and these results will also be utilized in Search Engine indexing. By improving your database with updated and accurate search words and photos, you are actually helping customers narrow down their search of what they are looking for.

Providing a clear product description and photos

Every vendor wants a maximum conversion rate. This is only possible if the customers’ online experience is quick and hassle free. If they have to click too many times for essential product information, they will lose interest and go elsewhere.


If you’re interested in creating an online web store for your business, or if you already have one that you’d like Panther Marketing to review for you, please contact us today.